Apply for a Premises Licence to Sell Alcohol

Obtaining a Premises Licence to sell alcohol can be the key to business success. Clearly if you run a pub, or any other type of on-sale establishment it is crucial, or if you are involved in off-sales it can transform your retail business and make it highly profitable.
Make an enquiry
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Pre consultation with authorities

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Conditions tailored to your business

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Free resubmission if refused

Getting just any Premises Licence can be Disastrous

Don’t take the risk

The key to any Premises Licence are the conditions imposed on it, either by yourself, or by the authorities.

It’s so easy to get it wrong. For instance, people often try to make the application on their own, and so accept all authority recommendations that are suggested, and then face huge problems trying to meet the conditions that are imposed.

Conditions are like rules. And whatever they are, you’ll have to abide by them 7 days a week, 52 weeks of the year when selling alcohol.

The Act says the punishment for breaking a condition of your Premises Licence is an unlimited fine, and/or 6 months in prison.

Is this a risk you really want to take?

Applying for a Licence

The step by step process

Step one

Either fill in the webform or call me now on 07976844694. We will discuss your requirements and a quote will then be provided.

Step two

Terms of Engagement email will be sent followed by a questions email once terms accepted. Your application will then be submitted.

Step three

All applications are subject to a 28 day consultation period, where negotiation with Responsible Authorities and public will take place on your behalf as required.

Step four

You will receive weekly updates throughout the 28 day consultation period, if no objections are received, your licence will be granted after 28 days.

Step five

Should there be any outstanding objections after the 28 day consultation period, your application will go to a Sub Committee Hearing, where I will represent you and your case.
I have seen Stewart Gibson in action at licensing hearings. He is an effective advocate and displays considerable tenacity and good judgement in pursuing his clients’ best interests
Gary Grant
Licensing Barrister, Francis Taylor Building, Inner Temple London

What are Objections?

It is possible for a premises licence application to be refused. This is why there is the 28 day consultation process. it allows the authorities and the public the opportunity to raise questions, concerns, objections to your application. Some of these objections can be resolved through negotiation, however there are occasions when no compromise can be reached and the application ends up in a Sub- Committee hearing to be determined.

An application can only be refused at a Sub-Committee hearing, and is only done so if it is determined that no amount of conditions could be added to the licence to ensure none of the four Licensing Objectives are compromised.

What if my Application is Refused?

The SG Licensing 100% Guarantee.

Should your application be refused, and you have taken my advice, and I have worked with you to the final conclusion of the application, i.e. the Sub-Committee hearing, I will resubmit your application free of charge. It will not cost you a penny. I will pay all the fees, and provide my time for free, to ensure you are granted your application second time round.

The reason this works, is when an application is refused, the council must provide a statement of reasons as to why the application was refused. The idea is to “go to school” on these reasons and alter the application accordingly.
You have the peace of mind knowing this is a once only investment!

What have you got to lose?

What is my Investment likely to be?

Our fees

Until I completely understand your business model, I can’t honestly answer that. A premises licence is required for various types of business. Pubs, clubs, shops, Restaurants, take away food businesses, online sales and so on. No two applications are the same. In my opinion the investment you make must reflect your individual circumstance.

For example, if you run a convenience store in a leafy country village, closing at 8.00pm, would you expect to pay the same as a business seeking a licence for a nightclub in central London?

Of course not.

That is why we need a chat at the beginning of the process so my quote to you can be tailored to fit the needs of your business.

To me that is common sense.

So call me now on 07976844694. Then I can answer this question.

Frequently asked questions

Get the answers straight away

What are the four key licensing objectives?

Are there any reasons why my application may be refused?

Do I need a professionally drawn floor plan?